Virtual Goods: Opportunities, Challenges and Acquisitions

My favorite virtual show Metanomics will discuss tomorrow, on Monday October 18, the hot topic of ‘virtual goods’:

Now, the virtual goods industry has moved well beyond Silicon Valley and has the interest of Wall Street. From Facebook to Zynga to Second Life, the virtual goods industry has seen rapid growth over the past few years. They have redefined games where subscription-based models have been replaced by free-to-play games that sell virtual goods to a thin sliver of their player base: what are often called the ‘whales’.

Michael (Mick) Bobroff is no stranger to emerging markets. In the early 1990s, Mick was deeply involved in another new frontier which opened up in unpredictable ways: Russia. Now, a Partner at Ernst & Young, Bobroff is examining the challenges and opportunities of the virtual goods market.

The embrace of social gaming platforms and virtual goods will, he believes, lead to continued opportunities for venture capitalists and we’ll soon see large firms making acquisitions in the virtual goods arena.

Metanomics host Robert Bloomfield hosts Michael Bobroff at our new day (Monday) October 18th at 12 p.m. PT.

You can join in through our main stage in Second Life, or watch a live video stream of the event on this page.

More about the show and the speaker on Metanomics.net.

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About rolandlegrand

I'm a digital newsroom manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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