Avatar Reality, the company behind the virtual worlds platform Blue Mars, released demos showing how virtual worlds created on the platform can be rendered in the cloud and used in a browser and on hardware such as office laptops, Macs, smartphones and tablets – basically on everything which can handle video and which gets on a broadband connection. Avatar Reality uses OTOY’s streaming technology.
More videos on the Blue Mars blog. We mentioned Otoy in a previous post about the possibilities of “gaming in the cloud” for immersive journalism. Blue Mars will be rolling out the new service during the first quarter of 2011.
As Jason Kincaid on TechCrunch says, Blue Mars still needs to get companies and websites to build out these 3D worlds, and people to use them. It’s obvious that by making access to a graphically very rich 3D environment as easy as surfing on the web, more people will be pulled into this experience.
It’s also important to realize that Blue Mars is not one particular virtual world. It’s a platform where people build virtual worlds, and they can build them for gaming purposes, for business collaboration or for conferences and education… They will have to decide to use (and to pay for) the cloud based service or not, whether to charge for it etc.
Second Life (which also tries to get into a browser) struggles with the fact that for now new users need to have the right hardware and firewall configuration, but also with the experience those new users have of arriving in a new city without knowing where to go. On Blue Mars one could create a world with a very specific purpose, and integrate that world into a familiar web environment – solving not only technical issues but also answering the question “what am I going to do here.”