Research the publishing industry by making things

Whiteboardmag has a story about how publishing giant Sanoma launches an in house startup accelerator. In other words: rather than endlessly researching and creating fiction-spreadsheets, they’ll foster intrapreneurship in order to find out about winning ideas in their industry. A kind of Makers-ethos: 
“These days, the successful models come from making things. I thought we should have a model where we can create concepts and validate them fast, make prototypes, test them in the market, see which ones fly. “
via Diigo http://www.whiteboardmag.com/sanoma-intrapreneurship-in-house-startup-accelerator/

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About rolandlegrand

I’m a digital newsroom manager at Mediafin, the publisher of Belgium’s leading business newspapers De Tijd and L’Echo. I have a special interest in the intersection of immersive media, business and philosophy.

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