Mark Cuban and Howard Schultz invest in Virtuix Omni

In my previous post I mentioned Virtuix, the company behind the virtual reality treadmill Omni. The founder is the Belgian Jan Goetgeluk. The Omni allows you to exercise and game at the same time, it’s exergaming. Have a look:

In 2013 the project was launched on Kickstarter and 2.500 devices were ordered for $1.1 million. The company got two financing rounds for in total  almost $6 million, the latest was closed recently. My newspaper De Tijd learned (Dutch) that among the investors are investor Mark Cuban, owner of the Dallas Mavericks, and Howard Schultz, founder and CEO of Starbucks. Mark Cuban believes in the potential of virtual reality for sports.

The Omni costs $499.

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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