Why bother to blog

These latest weeks have been quiet on MixedRealities. I had some holidays end of last year, and the new year was one hectic rush of news about terrorism, the war in Ukraine and the elections in Greece. I continued online studying, however I did not participate in any Massive Open Online Courses (MOOCs), but use other interactive ways of learning such as Treehouse for learning some programming skills. More importantly, there was this nagging feeling about blogging: why bother doing it now the world is flooded by Tumblr, Twitter and Facebook-updates (never mind Google+)?

When Andrew Sullivan quit blogging there was a new peak in the ‘blogging is dead’ debate. Kevin Drum on MotherJones responded with a post saying blogging isn’t dead but old-school blogging is definitely dying. He has a neat definition of old-school blogging: “a daily blog with frequent updates written by one person (or possibly two, but not much more)”. The reasons he mentions:

  • Conventional blogging doesn’t scale well. Nothing beats the engagement some good Facebook-posts can generate, and in order to make blogging sustainable, massive traffic and engagement are needed. Uber-bloggers such as Robert Scoble simply moved to Facebook.
  • Conventional blogging often takes the form of longer rants, which one can only fully understand if one is familiar with  previous posts and comments.
  • Professionalism. Big media hired good bloggers, experts and journalists started their own blogs but mainly link to content owned by the company they work for.

So, old school blogging is not cost-effective. What about new school blogging? A blogger can adapt to the reality that conversations often happen on social networks (and not only or even not mainly on Twitter, but on Facebook). This means self-contained posts with one theme. It probably also means tracking conversations which happen on social media and curating them on the blog.

There is something more. The reverse chronological order of the blog (and of Twitter) is no longer sacrosanct. Recency is no longer an absolute criterion as Facebook demonstrates with its possibility to organize the ‘stream’ based on importance and not recency. Maybe people want once again pieces of content which remain valuable over time, with a beginning, middle and end, beautifully crafted, finished and self-contained, as Alexis C. Madrigal said in The Atlantic. An example of this could be the longread format, think Snow Fall.

In the midst of all this doom and gloom about blogging I was rescued by Dave Winer. In a re-run of an old post he suggests this definition of what makes a blog:

If it was one voice, unedited, not determined by group-think — then it was a blog, no matter what form it took. If it was the result of group-think, with lots of ass-covering and offense avoiding, then it’s not. Things like spelling and grammatic errors were okay, in fact they helped convince one that it was unedited.

All of which won’t prevent Winer from using Facebook: “Because it’s a fixture. It will heavily influence the new systems of the decades to come.” In another of his posts, A note about blogging, I read:

Even if no one read my blog, I’d still write it. Not exactly sure why. Maybe it’s something like this — I would still cook even if I was the only person eating.

Winer refers to the Japanese hostages in Syria (both murdered now) and how they both kept blogs and their writing informed the reporters covering their story. Conclusion: “If you have something to say you should be blogging it.” For now, I stick to that.

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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