Oculus cuts prices for Rift and Touch

Good news for the consumer, but what does it tell us about the state of the market? Oculus drops the prices for the headset and the Touch controllers:

We’re excited to announce that starting today, Rift plus Touch is now only $598 (from $798). If you already have Rift, Touch is now only $99, and the price of an additional Oculus Sensor is now $59.

In Europe the price for the bundle has been lowered as well but is considerably higher than in the US at 708 euros.

Oculus VP of Content Jason Rubin says in a blog post that the recent doom and gloom about VR is as exaggerated as the initial hype and stays determined to realize the big ambitions of the platform:

Oculus believes, as do the thousands of original Kickstarter backers and millions of current users, that VR is the next computing platform. We also know that if there aren’t major investments made to the ecosystem, it’s going to take a really long time to reach that eventuality. So today, Oculus is aggressively making the high end of VR more attainable.

It also seems the costs came down as well.

The announcement comes about one year after the shipping of Rift and during the Game Developers Conference (GDC) in San Francisco.

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About rolandlegrand

I’m a digital newsroom manager at Mediafin, the publisher of Belgium’s leading business newspapers De Tijd and L’Echo. I have a special interest in the intersection of immersive media, business and philosophy.

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