MixedRealities

It's not just the fact it's mobile, it's the fact that Apple got tired of watching the cell phone companies milk customers for all they were worth with 1990's technology for over 10 years and created an interface that is actually useable. Just being mobile isn't enough, as Microsoft's WinCE/Windows Mobile platform loudly attests. They had a massive headstart, but by insisting on cramming a windows interface onto a tiny screen, they ensured that no one but the hugest Microsoft apologists would ever use it.

The biggest lesson Apple keeps teaching other companies, and the one they keep forgetting five minutes later, is user experience matters. The second biggest lesson Apple keeps teaching them that no one, including the so-called analysts, ever understands, despite the fact that Apple's grabbing a hugely disproportionate share of the computer sales dollars, is that making money is a sound business strategy.