Caleb Booker is planning some experiments to see whether he can design new tools which might be useful for small businesses and also to find out how to sell real life products and/or services in Second Life.
He develops these themes on Caleb’s Business Lab.
I am especially interested in his experiment bringing a real life service to a virtual world, especially in the context of small businesses.
Caleb is also the Chief Operating Officer of Clever Zebra, a company specializing in business applications in virtual worlds.
