Social shopping gains steam, says David Gelles on the FT Tech Blog. Not only in the niche sector of virtual worlds people discuss the fact that online shopping does not need to be a solitary…

The convergence of e-commerce and social networking

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I'm a digital newsroom manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.

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