Also Twitter wants to be fast, easy and fun – sounds familiar?

So Twitter should be fast and easy. And fun of course. If not, they won’t ever go mainstream. For someone covering Second Life, it all sounds very familiar.

One of the interesting points I learned watching Robert Scoble’s live video stream during the Twitter press conference this week was that the overwhelming majority of Twitter users just use the website, there where no self-respecting member of the tech-elite ever go. The social media and tech people think it is so self-evident to use clients such as Tweetdeck or Seesmic that they cannot even imagine that everybody else just goes to www.twitter.com.
That silent majority is rather, well, silent. They (okay, many of them) use Twitter as a kind of social RSS-reader without engaging in a conversation or even without retweeting stuff. Twitter itself seems to consider their service as a real time news network rather than as a social network. A news network like CNN let’s say, but more customizable. But many users are there to consume news, just as they consume news watching CNN.
Let’s compare this with Second Life. The most vocal residents are the builders and scripters, the traders, the organizers. They are a minority – even though without them there would be no such thing as Second Life. This is not surprising: on web forums, discussion boards and chat rooms the really active people are a minority, and the bulk of the activity comes from a tiny group of very active people.
The challenge is to keep that minority happy while realizing that the needs and expectations of the overwhelming majority are different. I guess the web version of Twitter will be a success among the majority, while the power users will stick to their sophisticated client where they can manage all their different social media accounts.
The same probably applies for Second Life and similar virtual worlds. One needs viewer versions or settings which cater for the socializers or for users of devices such as the iPad, other versions can focus on the heavy users and content creators.
“Fast, easy and fun” will be crucial criteria for new media wanting to gain traction. “Fun like the iPhone” Philip Rosedale said during the Second Life Community Convention (SLCC) in Boston. “The iPhone is slower (…) but it’s delightful” he said. Just like reading Twitter or Facebook on Flipboard is maybe a bit slower, but more delightful. Don’t look down on that – making things delightful is the way to really change things.
Here is the video Scoble made at the Twitter conference:
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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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