Start your own publishing house or university…

Yesterday I was fortunate enough to meet journalism students interested in social media (at a Journalism Night in Brussels, Belgium, organized by publishers, journalism departments & organizations). I presented some tools I use on a daily basis, a workflow for articles and bigger news projects. That same workflow could be considered a “personal learning environment” but also the nucleus of a publishing venture. One can look at it clockwise, working from collaborative mindmaps up to chat and immersive environments: working out a project systematically, publishing in real time “the making of” and finally presenting the article or video while asking feedback. But it’s also possible to start out in a synchronous session, brainstorming in a chatroom or in an immersive place:

I also mentioned the possibility for young journalists to start their very own publishing house. Why not start the next TechCrunch or Huffington Post? If it fails, too bad, but the skills one acquired by simply trying are useful also for the more established media companies. I posted about this on PBS MediaShift and here you see my interview with the famous Californian blogger Robert Scoble:

Often journalists look bewildered when I talk about becoming their own publishers, but not in this case. I definitely had the feeling that at least some of them are considering the possibility…

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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