I’ve been very busy covering the European debt crisis, but now it’s time for something completely different: the future of virtual worlds. At MetaMeets in Amsterdam, almost two weeks ago now, I interviewed some very inspiring people. I’m working on a story for a mainstream audience about virtual worlds, but I’ll publish some stuff now already on this blog.
Ilan Tochner is the founder of Kitely, a company which works on a project allowing users to create their OpenSim-based virtual world as easily as posting a YouTube-video. Just give it a try, it actually works!
Tochner however realizes that also the guests visiting those virtual worlds should have a very smooth, basically one-click kind of experience when entering those environments. He claims it’s possible to build web-based virtual world viewers – all Tochner needs is a little help from his virtual world friends.
I hope he is right about this – it would help tremendously offering a web-based access. People are used to the web, they want frictionless, instantaneous gratification. Every click extra, every hurdle they have to take means that your number of visitors dramatically decreases.
Remember: it’s not about convincing those who are willing to experiment with virtual worlds. It’s about offering some activity which interests a specific audience – an activity which probably has nothing to do with virtual worlds as such, virtual worlds would just be a cool platform. So getting people into your venue should be totally non-geeky and straightforward.