Playing around with Spreecast

I’m testing Spreecast, a service which allows you to run a videoshow, to invite people, to get reactions in text chat and to embed the whole thing wherever you like. Robert Scoble published an interview with co-founder Jeff Fluhr:

I’m a strong believer in synchronous communication and the co-presence it enables – whether one uses virtual environments, text chat modules, videoconferencing (such as Blackboard Collaborate or Google Hangout) or hybrid forms (video plus text chat, video plus video by guests plus chat text, podcasts with a live session).

So here I’ll embed my brandnew Spreecast-channel – and watching it myself I realize I should have looked more into the camera (and should have used a better headset) – but hey, it’s a learning experience!:

Just wondering how they will eventually monetize this – all of the video is being recorded now for free. I can imagine all kinds of ad-driven models, but then again I remember how Seesmic tried a video-chat format some years ago – and failed. Maybe we are further in the internet evolution now, with more and better connections… But then again, it’s also a matter of cultural acceptance: people tend to be shy on camera, IT-departments don’t think it’s necessary for people to have full audio and video capabilities for office computers or even have firewalls in place to prevent this kind of communication.

However, I can imagine Spreecast succeeding in the media sector – it’s an affordable way to organize talking-head kind of formats, and the audience can react using text, they don’t need to use their cameras. But just suppose it’s a success – what prevents Google from tweaking its Hangout service so that is offers the same features (recording, embedding etc)? One needs to be brave to be an entrepreneur in this industry…

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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