Cloud Party is a new 3D virtual world on Facebook now in open Beta that’s described as “a world built by people like you”. It just apparently went online, so I’ve only explored a few minutes, but as you can see above, it’s got the look and feel of Second Life circa 2003. That’s no surprise, because Second Life co-founder Cory Ondrejka (who’s now with Facebook), and Cryptic Studio’s ex-CTO Bruce Rogers, who founded a startup called Walletin with Cory before also joining Facebook with Ondrejka, are investors and advisors to Cloud Party.
I enter the new environment on a daily basis as it fascinates me. I can do this in our newsroom, the firewall does not prevent me from entering Cloud Party, it is effortless as it’s just using an url. There seem to be always some people at the Beginner Zone, where avid builders experiment continuously. It’s exciting to watch, as it looks like the beginning of a kind of new Second Life. I visited the forums, one of them is called “What lessons from other virtual worlds do you want Cloud Party Inc. to know about?”
I did have some lessons in mind, but I refrained from posting them there as they are not really very constructive. However, I did react on a post by Wagner James Au on the New World Notes, about SL artists like Aristide Depres creating interactive experiences in Cloud Party. This was my reaction:
It’s fascinating and yes, the fact that it could eventually interest some Facebook-users is great, as is the fact that no downloads are needed.
However, I guess I’m still a bit traumatized by the Blue Mars experience, the Lively-failure and the Metaplace shut-down.
As it happens, many of the users of Blue Mars and Metaplace were already part of the unfortunately smallish group of people who are interested in open-ended, user-generated virtual environments.
Often they belonged to the even smaller group of ‘builders’ in those environments.
However, at the end someone asks tough questions about ROI and things like that, and projects which only gain traction among some hundreds of participants are not very likely to be interesting business-wise.
So, visiting Cloud Party and counting there about twenty to thirty people, I have my doubts, even though the project is still very young. Of course, I do hope I’m wrong and that the project will succeed.
So my first reaction was rather hesitant, but I’ve to confess I’m going more often to Cloud Party these days than to other virtual worlds such as Second Life. I had some interesting in-world discussions (which continued via Facebook), helping me to reflect about my stance regarding virtual worlds.
I’m still fascinated by this stuff, but no longer convinced it’s the cutting edge of the web or the internet, and not convinced at all it’ll gain much traction – which explains why my blogging about virtual worlds has slowed down considerably.
What really interests me is how virtual stuff can find its way to the physical world (via 3D printing or augmented reality-style mobile apps for instance). These days it’s all about local, mobile and social. While these open-ended environments are very social (but not necessarily involving the people you do know already in the physical world), as yet they are neither local nor mobile.
There is somehow a link between Cloud Party and the physical world because participants are linked through Facebook and their ‘real identities’, but what lacks is a reason for non-building and non-scripting people (let’s say the overwhelming majority of mankind and the people on Facebook) to give it a try. I guess that the people launching these worlds are software wizards, and they tend to sympathize with other coding and building enthusiasts, which is all right of course – as long as they don’t forget most people don’t consider building or coding as party-time. I remember statistics about Second Life, showing that a majority of residents are socializers rather than builders, and Cloud Party urgently needs something to attract those socializers – by organizing events maybe (no, I did not mean a workshop about Blender, Maya or 3Ds Max), or by promoting some simple but cleverly designed game. Maybe, at the very least, they should introduce some more gamification elements to incite people to learn how to build and script.