Gamification becomes ‘hot’

Okay, gamification – using elements and design principles from games in non-game contexts – is already pretty hot. But now the real money could get involved. Ryan Kim at GigaOm sees gamification startups as the next big enterprise target:

Gamification is thought of as a hyped buzzword by skeptics, but it’s increasingly being used by corporations to incentivize consumers and motivate employees. As enterprise adoption of gamification grows, that could make gamification startups the next hot acquisition target in the coming years.

So I better continue the Gamification course at Coursera!

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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