Can Ethnography Save Enterprise Social Networking? | Ethnography Matters

” For example, companies try to incentivize employees to fill out social profiles, or blog, or join communities, but often employees don’t understand why, or what’s in it for them to change their behavior to collaborate in such a public way. The result – slow adoption of the ESN. Can better design practices solve the problem? How can ethnographers help fill the context and cultural gap?”

Interesting (see also my previous post about ethnography and virtual worlds). It’s common sense to put the human in the center of stuff such as entreprise social networks (ESN). I’m wondering how to combine ethnographic insights in this regard with gamification. 
via Diigo http://ethnographymatters.net/2012/09/20/can-ethnography-save-enterprise-social-networking/

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About rolandlegrand

I'm social media manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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