Alexis C. Madrigal explains:
“For one, I spent most of the 90s as a teenager in rural Washington and my web was highly, highly social. We had instant messenger and chat rooms and ICQ and USENET forums and email. ”
It’s important to have the history of the web right. The internet was social long before Twitter and Facebook came along. It still is social independently of those huge networks (one could also include massively multiplayer online games in the analysis of the ‘dark social’).
via Diigo http://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/