“Augmented Reality is not a product”

Silicon Valley investor Sunny Dhillon launched a new interview series, and the first episode is about AR, MR and VR with futurist Robert Scoble and VR investor Tipatat Chennavasin.

Scoble shared his information about Apple and more specifically about the three new iPhones which will be released this year and they will all do AR and VR, and Apple will also present glasses. All this started with a conversation between Steve Jobs and Tim Cook seven years ago about the future of television.

All of which means that we’ll be surrounded by as many screens as we want. Scoble refers to Microsoft’s HoloLens which provides him with five virtual screens in his home office. The same will be possible with Apple’s glasses coming out this year.

AR is not a product, Cook said, it will be in your tv, your smartphone, your iPad, your glasses…

AR investments

Tepatat Chennavasin did not really agree about Apple coming this soon with AR across all these devices. In his experience Apple waits a number of years in order to come with a better product.

Scoble has a different view, and asked to have a close look not at what Apple did or used to do but to what they invest in these days. The company invested more than ten billion into startups related to AR. Furthermore the iPhone was not something imitating an existing touch phone, it was a true innovation. Now we’ll have once again a new user interface. 

Be sure to watch the entire video which offers a lot of interesting insights.

 

 

 

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About rolandlegrand

I'm a digital newsroom manager at Mediafin, the publisher of Belgium's leading business newspapers De Tijd and L'Echo. I have a special interest in the intersection of immersive media, business and philosophy.
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