Don’t say “augmented reality”, say “paint the world”

Snapchat introduces World Lenses, cute 3D objects which can fit in about everywhere.

In the meantime Facebook announced during its F8 Developer Conference that augmented reality is ready to go mainstream.

One obvious point to note is that Facebook is just following Snapchat here. The other: the clever guys at Snapchat, who are masters in detecting trends, carefully avoid to use the words “augmented reality” in their communication. They talk about “painting the world” or something like that.

Could it be they realize the words “augmented reality” are cursed already – not to mention “virtual reality”?

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