There are not that many books available about gamification, I learned at the Coursera Gamification course. A colleague at the newsroom wants me to read the O’Reilly book Gamification by Design, by Gabe Zichermann & Christopher Cunningham. The publisher’s description:
- Discover the motivational framework game designers use to segment and engage consumers
- Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
- Engage your consumers with reward structures, positive reinforcement, and feedback loops
- Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
- Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
- Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville
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