Why do we Tumbl? In the end, we use Tumblr not because itâ€™s a great way to connect with our readers (though it is that), or because we believe this or something like it is a part of a new way forward for interaction between publishers and audience (though we think that too). We use Tumblr because itâ€™s fun and while, you know, you canâ€™t eat fun, or trade it in for fistfulls of dollars to fund serious journalism, we believe thereâ€™s a value in doing things we like simply because we like to do them, and that hopefully our fellow Tumblrs will too.
Why We Tumbl
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