When people make rather than just buy goods

I went to the Lift innovation conference in Geneva, Switzerland, last week – and I’ll reflect on my experiences in the next few days.

Here is a short interview I did with co-founder Massimo Banzi of Arduino, the open source hardware and software technology project:

Here is his full presentation:


As I’m fascinated by the Maker movement, I also interviewed Caroline Drucker, country manager for Germany at Etsy, the online marketplace for handmade and vintage goods:

And the full presentation:


Massimo announced a European-wide Maker Faire in Rome, October 3 to 6, 2013. I will go there.