An interesting take on the use of blockchain in the mass consumer markets by Adam Frisby, CEO and lead developer of Sinespace, a Unity-based MMO and social VR platform: on VentureBeat he explains “why blockchain isn’t ready for primetime“.
“As it stands, blockchain is caught between three competing objectives: fast, low-cost, and decentralized. It is not yet possible to make one chain that achieves all three”, Frisby says. A post written by someone who has first-hand experience in dealing with payments in game environments.
Note that the Blockstack-project I posted about is not based entirely on the bitcoin blockchain, presumably for some of the reasons discussed by Frisby. I’m not sure how exactly they improve on the blockchain.