New Media experts: 3 steps to get ready for Virtual Reality

You’re a new media expert, specializing in video, social media, liveblogging or infograhics? Get ready for the final breakthrough in virtual reality, which is starting to impact sectors such as education and even the newspaper industry. As a columnist about new media for the business newspaper De Tijd in Belgium, I realized this year that there’s little time left to get ready for the transformation virtual reality will cause in very diverse industries.

When Facebook bought Oculus VR in 2014, Mark Zuckerberg said:

This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.

Zuckerberg sees virtual reality changing industries such as healthcare, education and sports news coverage. This evolution will take quite a few years, but the future is being prepared now and early but convincing examples will be soon accessible for huge audiences. Also take note that Facebook and YouTube enable users to post 360 degree videos, right now.

I’ll present you two recent articles demonstrating the high expectations regarding virtual reality, then I’ll give my recommendations.

The first article was published in the British newspaper The Financial Times and seems totally enthusiastic: Our virtual reality future is bigger than it appears. The author of the article, Jonathan Margolisbecame firmly convinced about virtual reality during a number of meetings in Los Angeles.

Interesting enough, the breakthrough is not “just” in entertainment. Education for instance is very interested in the new possibilities. Roy Taylor, a vice-president of the chipmaker AMD, told Margolis: “VR is happening here on a scale and with an energy you can’t believe.” Taylor added that the universities are pouring “millions of dollars into it.”  

The author of the article also refers to first-hand experience: he was totally blown away by a virtual reality video about the Wright Brother’s flight. He watched it using the Oculus Rift virtual reality headset.

Personally I use a prototype of the Oculus Rift but recently I bought the Google Cardboard headset – less sophisticated maybe, but very cheap.

(Graphics from

A second article which is very positive about the future of virtual reality – even outside the traditional gamers communities – comes from Jessica Davies on Digiday. She reports about the worldwide ambitions of the British newspaper The Guardian in sports coverage.

Sports journalism is often very innovative as The Guardian demonstrates with the use of liveblogging. The future of sports coverage will be even more spectacular.  Davies quotes The Guardian’s sports editor Ian Prior as saying: “VR could have major ramifications for live sport experiences and really drive the next iteration of journalism.”

The New York Times recently sent Google Cardboard virtual headsets to its subscribers. In combination with the app NytVR people can experience news coverage about the refugee crisis and the Paris terror attacks in a far more immersive way.

What should you do in order to keep a close eye on the virtual reality breakthrough?

  • Get Google Cardboard It is cheap and gives access to a lot of interesting virtual reality content, it works with most smartphones.
  • Consider buying Samsung Gear VRThis headset works with Samsung smartphones and it powered by Oculus Rift.
  • Wait for Oculus Rift VR headset –  It will be available for consumers in Q1 201 and you’ll need a gaming PC to get access to a premium quality virtual reality experience.


Virtual Reality will start going mainstream in 2016, if you want to be part of the action, invest now in getting hands-on experience with it.

 I got inspired for this post as a participant in the Social Media Marketing course at Coursera, created by Northwestern University. Feel free to reach me at @rolandlegrand on Twitter. 


Thank you Gigaom

Such sadness. GigaOM, universally described as a ‘iconic tech blog’, shut down. They ‘recently became unable to pay its creditors in full at this time’.

The blog, founded by Om Malik, tried to find a suitable business model. They organized expensive conferences and offered expert analysis. It proved to be too difficult. The economics of blogging is far from self-evident. My impression is that blogs have to attract ever-increasing amounts of eyeballs in order to earn more or less the same revenue, while the costs increase.

Anyway, I’m deeply grateful for the insights the folks at Gigaom gave me. They are among the best. Let’s hope we find ways to earn a living while running quality blogs.

Big tech in love with VR and AR, so we update our mindmap

Crazy times for virtual reality, or so it seems. ‘It’s the future’, people at Facebook say. Users will not only be able to experience immersive Facebook-experiences, but will also create them, Eric David posts on SiliconAngle. ‘Users’ means not just developer-types, but the average user. However, it is totally unclear when virtual Facebook-apps would hit the market.

While Facebook executives dream about immersing all of us in their product, some people at Apple share that dream for their own products. Apple was awarded a patent titled “Head-Mounted Display Apparatus for Retaining a Portable Electronic Device with Display,” which details a virtual reality headset powered by an iPhone or iPod, according to Apple Insider. The device does look not fundamentally different from other systems strapping your smartphones on your face such as Google’s Cardboard or Samsung Gear VR (powered by Oculus).

But we may still have to wait a long time before Apple presents a consumer-ready device, and that device could also be something rather different from Oculus and be more along the line of Microsoft’s HoloLens – as one could think looking at patents filed two years ago, BusinessInsider says.

Since I started a wiki mind map about Oculus Rift developments, quite some people added useful stuff to it. I now added these latest developments (use the icon with the arrow under the map to maximize):

Create your own mind maps at MindMeister

Why bother to blog

These latest weeks have been quiet on MixedRealities. I had some holidays end of last year, and the new year was one hectic rush of news about terrorism, the war in Ukraine and the elections in Greece. I continued online studying, however I did not participate in any Massive Open Online Courses (MOOCs), but use other interactive ways of learning such as Treehouse for learning some programming skills. More importantly, there was this nagging feeling about blogging: why bother doing it now the world is flooded by Tumblr, Twitter and Facebook-updates (never mind Google+)?

When Andrew Sullivan quit blogging there was a new peak in the ‘blogging is dead’ debate. Kevin Drum on MotherJones responded with a post saying blogging isn’t dead but old-school blogging is definitely dying. He has a neat definition of old-school blogging: “a daily blog with frequent updates written by one person (or possibly two, but not much more)”. The reasons he mentions:

  • Conventional blogging doesn’t scale well. Nothing beats the engagement some good Facebook-posts can generate, and in order to make blogging sustainable, massive traffic and engagement are needed. Uber-bloggers such as Robert Scoble simply moved to Facebook.
  • Conventional blogging often takes the form of longer rants, which one can only fully understand if one is familiar with  previous posts and comments.
  • Professionalism. Big media hired good bloggers, experts and journalists started their own blogs but mainly link to content owned by the company they work for.

So, old school blogging is not cost-effective. What about new school blogging? A blogger can adapt to the reality that conversations often happen on social networks (and not only or even not mainly on Twitter, but on Facebook). This means self-contained posts with one theme. It probably also means tracking conversations which happen on social media and curating them on the blog.

There is something more. The reverse chronological order of the blog (and of Twitter) is no longer sacrosanct. Recency is no longer an absolute criterion as Facebook demonstrates with its possibility to organize the ‘stream’ based on importance and not recency. Maybe people want once again pieces of content which remain valuable over time, with a beginning, middle and end, beautifully crafted, finished and self-contained, as Alexis C. Madrigal said in The Atlantic. An example of this could be the longread format, think Snow Fall.

In the midst of all this doom and gloom about blogging I was rescued by Dave Winer. In a re-run of an old post he suggests this definition of what makes a blog:

If it was one voice, unedited, not determined by group-think — then it was a blog, no matter what form it took. If it was the result of group-think, with lots of ass-covering and offense avoiding, then it’s not. Things like spelling and grammatic errors were okay, in fact they helped convince one that it was unedited.

All of which won’t prevent Winer from using Facebook: “Because it’s a fixture. It will heavily influence the new systems of the decades to come.” In another of his posts, A note about blogging, I read:

Even if no one read my blog, I’d still write it. Not exactly sure why. Maybe it’s something like this — I would still cook even if I was the only person eating.

Winer refers to the Japanese hostages in Syria (both murdered now) and how they both kept blogs and their writing informed the reporters covering their story. Conclusion: “If you have something to say you should be blogging it.” For now, I stick to that.

How one gets tired of virtual worlds

Reacting on my previous post about Second Life veterans uniting, draxfiles asked on this site and on Facebook:

Interesting how some folks get “tired” of a world unlimited in its creative possibilities, a world that is continuously mind-boggling in the sense that folks make awesome things and yes: a LOT of them are a lot better than what was done in the hype days. The creative forces that are marveling at the tools that Linden churns out [xp tools, ALM model, etc] and use them = I am in awe of them and the monthly video show is not nearly enough to cover this bustling life. I simply do not understand how you get tired of it: it is like saying “I am tired of this pencil and this piece of paper!” :) Come on the show Roland and help those of us [in the audience of the show] who are pushing the envelope every day understand what this means!

Well here we go. Of course I agree that new tools are making new things possible (such as using Second Life on a mobile device or on old machines), and more is to come when Oculus Rift will release its VR-headset on the broader market.
However, people get tired because well, that’s life: people evolve, move on to new jobs, expand their families and end up with less time and energy. But there is more: Second Life and virtual worlds in 2007/2008 were technologically speaking less sophisticated, but there was this feeling that ‘this is the new thing’: the online world was evolving from 2D to 3D, and websites or social media feeds would become just a part of this encompassing 3D-metaverse.

Embassies, corporations, news wires and other media, religious institutions entered Second Life because it was the future. Then we all know what happened: the end of the hype, mass traction not materializing, corporations and institutions did not find out how to use this new space. The new headlines now claimed that Second Life was dying or that is was just “a niche of a niche”.

While it’s not correct to say Second Life is dying (I hope), I think it’s true to say that it’s a niche-activity. Will it finally gain traction during the Oculus (or similar devices) era? I’m not sure. People are tired and stressed out: this is an era of fast dipping into media feeds (Twitter, Facebook, Whatsapp, SnapChat… ) not of long immersive media-experiences (at least when you’re not a young student). This argument has nothing to do with technological breakthroughs but with how we structure time in this first part of the 21st century.

So, when we speak about people getting tired of immersive worlds, this is what I mean: we have such limited time and right now and quite possibly for a long time these worlds will remain a niche industry. While you can probably find a job quite easily as a Facebook-marketing expert, I’m afraid it will be difficult to market your skills as a Second Life guru.

This being said, yes I’m impressed by the new energy and developments which are to be found in virtual reality and virtual worlds (both concepts being rather different). So, can one be impressed and tired at the same time? I think so.

Second Life veterans unite

I remember, in the good old days of the Metanomics show in Second Life, that we discussed a study about what happens when people have to leave a virtual world. You get a virtual diaspora, groups of people settling in new virtual worlds, and eventually you get tensions between those groups and people who already ‘live’ there.

Second Life is not closing down or forcing huge groups out, but there is this other phenomenon that people get tired after a few years. They look for something else and lose interest, or at least they reduce the time spent in Second Life. However, for many of those ‘old’ residents, Second Life changed their lives in some way, and they feel a need to meet up with their old friends and former fellow-residents.

That’s what happens on Facebook, where veterans launched the group Second Lifers for Life. People compile lists of names, remember those who passed away, discuss what they’re doing these days. Maybe it’s not really like a diaspora but more like former classmates meeting again. There is even a little bit of drama, with people complaining about the initiative and telling others they should look at the future, not the past. But then again, maybe it’s by meeting again that new projects will be born.

Destructive Personal Learning Environments

‘The web is a terrorist’s command-and-control network of choice.’ That’s the title of an opinion article in the Financial Times, written by Robert Hannigan, the chief of Britain’s electronic spying agency GCHQ.

The digital natives who joined the terrorist organization Isis are very adept in using social media and in the use of encryption techniques. Their practices, such as beheadings and stoning, often seems to date from the Middle Ages or pre-medieval times, but they also produce high quality video footage and they use WhatsApp to coordinate their operations.

Hannigan points out the internet skills of these terrorist digital natives and laments the fact that big internet companies are less ready to collaborate with government agencies.

While I do have many questions about the surveillance practices of the various spy agencies, I’m also worried about what Hannigan describes. The augmentation of the human intellect made possible by the internet has a very dark side. The individual or small groups of individuals can engage into peer-to-peer learning in order to build a better and more tolerant and compassionate world, but they can also learn to master techniques aimed at the destruction of such world.

The ‘personal learning environments’ of young terrorists can help them not only to master social media techniques and ways to hide on the internet, but also how to build and use weapons of mass destruction. It seems that the empowerment of the individual is culminating in a race with the empowerment of state agencies trying to prevent the worst scenarios. These are interesting but sad times.

Understanding Media by Understanding Facebook

Professor Owen R. Youngman teaches a great course about Understanding Media by Understanding Google, but maybe he should consider a follow-up: Understanding Media by Understanding Facebook. Ravi Somaiya explains in The New York Times how Facebook is changing the way its users consume journalism. For quite some time media experts have been talking about the ‘unbundling’ of news – the fact that people no longer want to buy complete newspapers or magazines, but focus on individual stories which they find through search and social networks. What they ‘consume’ is determined at least partially by the algorithms used by Google and Facebook. It seems that the unbundling is happening right now.

Aaron Sankin posted on The Kernel a story about how Facebook is ‘wrecking political news’. In his opinion, the ‘trending topics’ feature on Facebook causes media to surf along whatever is ‘trending’ in order to attract the crowds they need for their traffic and advertizing revenues. Not only the choice of the topics is debatable, also the fact that stories are published in a hurry in order to benefit from the momentum leads to particularly bad journalism.

These are issues which should be discussed in both courses I’m following right now: the above mentioned Understanding Media by Understanding Google but also the Connected Courses which studies education and web culture. Facebook is changing online culture in very important but not always very visible ways. The world of blogs, RSS-feeds, social bookmarks and probably even web-based search is increasingly being replaced by a very different environment dominated by mobile social networks.

‘One does not own social capital’

The ConnectedCourses were discussing social capital and networks last week. Kira Baker-Doyle – Assistant Professor of Education, Arcadia University. Author of The Networked Teacher – started by explaining that one can own financial capital but not social capital. That is because your social capital is situated outside of yourself, in loose or dense networks.

Dense networks tend to be great for building trust and for sharing the same background and values while loose networks are more efficient for innovation and creativity as those networks link up people from different contexts.

These notions should be taken into consideration when thinking about Personal Learning Networks (PLNs). On a practical level, such networks use tools such as Twitter but also blog networks and RSS feeds. Shelly Sanchez Terrell (Teacher Trainer, Instructional Designer, Author of The 30 Goals Challenge for Teachers & Learning to Go) recommends to look for the right hashtag corresponding to your interests and the community you want to find. She pointed out that hashtags are not just used on Twitter but also on Facebook and Google+.

Howard Rheingold mentioned other methods such as the social bookmarking services Diigo and Delicious.

As Howard Rheingold explains in the video these networks are also about emotions and camaraderie. By signalling people indicate they are willing to collaborate. It’s a huge asset and of course it not only applies to educators.

Kira Baker-Doyle brought in another crucial element in building communities and networks: actually making something together.

Watch the video, other topics being discussed are the relationship between online and offline contacts, the importance of local connections and collaboration and the risk of burn-out. Also have a look at the course page about trust and network fluency.

Learning is tinkering and narrating it

Why should you blog? Own a domain name? Because learning is so tremendously enjoyable and the web teaches us so much about what learning is. The web is not just a tool for learning, it’s an experience which allows one to experience, to live learning. In this video Jim Groom (Edupunk, ds106), Alan Levine (cogdogblog), and Howard Rheingold (social media, virtual communities) talk about the how and why of setting up your blog – in this case for Connected Courses – but what they say is valid far beyond this particular course.

My very short summary of there arguments: the web and learning are both about tinkering. There is something more though: one should narrate the tinkering. Narrating it makes you reach out to others and leads to conversation and connections. RSS-feeds, hyperlinks, blogs, social networks, forums, social bookmark services, video and audio platforms – it’s all about narrating, connecting and tinkering.